Which higher ed communicator are you zodiac sign
A field guide to the other half of your team, the ones who write the statement instead of the campaign. Twelve zodiac signs, twelve crisis comms and PR archetypes.
Which Higher Ed Marketer Are You, Based on Your Zodiac Sign?
A completely unscientific field guide to the twelve marketer personalities on every higher ed team, from the "just launch it" Aries to the Virgo who finds every duplicate record.