Marketing's Accountability Doesn't End at Enrollment
The conditions that predict whether a student persists through her first year are largely set before she ever sits down with an advisor. Marketing helped set them. Marketing should own part of fixing them.
Enrollment Can’t Be the Finish Line
What does it actually take to keep a student enrolled after they walk through the door? More than a great application process. More than a welcoming orientation. It takes a system designed for the Maria who shows up on a day when no one is waiting for her.