Writing
Writing on the systems, strategy, and people behind higher education.
Essays on community college marketing, student experience design, AI adoption, and what it actually takes to build institutions worthy of the students who show up.
Which Higher Ed Marketer Are You, Based on Your Zodiac Sign?
A completely unscientific field guide to the twelve marketer personalities on every higher ed team, from the "just launch it" Aries to the Virgo who finds every duplicate record.